Connected cars collect vast amounts of personal and sensitive passenger data, triggering complex and sometimes conflicting notice, consent, retention and data‑sharing obligations under privacy laws worldwide. This third article in a four-part series provides an overview of the privacy compliance challenges original equipment manufacturers face and offers guidance on best practices, with insights from experts at Toyota Motor North America, AlixPartners, Cooley, Foley & Lardner, Honigman, Mayer Brown, Morrison Foerster and Parker Poe. Part one covered FTC enforcement activity related to connected vehicles, part two discussed the legal framework and the final installment will examine the cybersecurity issues that connected cars present. See our two-part series on TV privacy: “Can Old Remotes Handle New Consent Requirements?” (May 18, 2022), and “Will the TV Industry Agree to Standardize Consent on Screen?” (May 25, 2022).