Clothing Retailer Todd Snyder agreed to pay $345,178 and modify its CCPA compliance program to resolve an enforcement action brought by the California Privacy Protection Agency (CPPA). The CPPA targeted the company’s consumer opt-out settings and unlawful methods for verifying opt-out requests – issues that mirror those seen in other recent cases and state enforcement updates. This article, with insights from Kelley Drye, Manatt, Clark Hill and Baker McKenzie partners, examined the allegations and settlement terms in the Todd Snyder case, discussed CPPA enforcement themes, and offered compliance lessons from the case and other recent developments.